LOGOTYPE — THE MARK

Logotype

The Ravand mark is a sapling: a vertical trunk, three upward branches and three nodes marking growth points. Its simplicity is deliberate — it stays legible at 16 pixels.

Lockups

01 — LOCKUPS · 10 VARIANTS

The Latin and Persian lockups are separate marks, not two halves of one. Use the language of the surrounding page; the bilingual lockup is reserved for shared, formal contexts.

A · LATIN
Ravand
A1 · PRIMARY HORIZONTAL
Ravand
A2 · STACKED MONOCHROME
RavandSTUDIO FOR DIGITAL GROWTH
A3 · WITH DESCRIPTOR
B · PERSIAN
روند
B1 · PRIMARY HORIZONTAL
روند
B2 · STACKED MONOCHROME
رونداستودیوی رشد دیجیتال
B3 · WITH DESCRIPTOR
C · SYMBOL & SPECIAL
C1 · SYMBOL ON ACCENT
C2 · APP ICON
R
C3 · MONOGRAM · AVATAR
Ravandروند
C4 · BILINGUAL · FORMAL ONLY
02 — CONSTRUCTION

Construction & clear space

The base unit x equals the trunk weight. Clear space around the mark is always 2x and the minimum display size is 24px (8mm in print).

  • —The trunk is always vertical; the mark never rotates.
  • —The three nodes are fixed; never add or remove one.
  • —All strokes use round caps.

Scale & backgrounds

03 — SCALE & BACKGROUNDS
64PX
40PX
24PX MIN

There is one mark at every size. Never redraw, thin or thicken the strokes to fit — scale the whole thing and respect the 24px floor.

Misuse

04 — MISUSE
Do not rotate.
Do not stretch or distort.
No colors outside the palette.
No shadows or added effects.
05 — WORDMARK

Bilingual wordmark

“Ravand” is set in Instrument Serif and “روند” in Yekan Bakh Light. The vertical divider matches the Persian x-height. In Persian settings “روند” always sits on the right.

Ravandروند
TRACKING +.01EMWEIGHT 400 / 200OPTICAL BASELINE ALIGNDIVIDER 1PX · --line